Advisory services

HaaS advisory for every stage, backed by deep experience

Hardware-as-a-service (HaaS) is easy to launch.
The design decisions are what make or break as your business scales.

We help companies navigate from start to finish.

Who we work with

Hardware companies with recurring revenue

We work with companies where the deployment is just the beginning. Robots, medical devices, industrial equipment, and more: the assets in the field drive what gets billed. From "machine subscriptions" to "equipment-as-a-service" and "hardware-enabled SaaS."

Whatever you call this model, you're in the right place.

Trusted by HaaS companies across industries. From startups to enterprises and from launch to scale. Hardfin’s expertise can help your business.

Concrete tools for every stage of the work

We don't just talk through problems. We support with tools and plans that help you move forward:

→ Customer lifecycle maps. Understand exactly where your process breaks down before customers feel it

→ System interaction diagrams. See how your tools connect and where the gaps are

→ Workflow optimization. Replace manual workarounds slowing your team down with processes that hold up at scale

→ Project status tracking. Clear visibility into every workstream, start to finish

Launching

Design and launch your first HaaS offering

You've decided to make the move to hardware-as-a-service but you're not sure what the operational reality looks like yet.

You know the business model makes sense. You need experts that can help you build it right the first time.

Hardfin - operational excellence service line - process flow diagram

Scaling

Strengthen your operating model

You're already running HaaS but the cracks are starting to show. You need structure, not more effort.

Maybe billing is falling behind deployments, your team is coordinating across too many tools, and the processes that worked at $1M aren't holding up at $10M.

Hardfin - analytics & reporting service line - dashboard diagram

Optimizing

Get deeper visibility into your HaaS business

Your HaaS business is running and growing. What you need now is clarity: on margin, on performance, on where the inefficiencies are hiding.

You want better reporting and cleaner data, guided by experts who can help you act on what you find.

Offering & commercial model

Design your subscription structure, pricing tiers, and customer value proposition

Contract & risk structure

Define contract terms, service inclusions, and how you handle risk, downtime, and damage

Procurement, fulfillment, deployment

Build a reliable path from procurement through install to customer acceptance

Asset lifecycle & field service

Track, maintain, and recover hardware across its full lifecycle in the field

Billing & revenue mechanics

Get invoicing, proration, and contract-to-cash working the way they should

Feature accounting & financial treatment

Navigate revenue recognition, capitalization, and depreciation for HaaS

Funding readiness & capital planning

Understand what lenders need and structure your business to support it

Reporting, analytics, & systems

Build the KPIs, unit economics, and reporting infrastructure your business needs

Diagnostic sprint

A focused engagement designed to give you clarity quickly

We work through a specific problem or decision with you: pressure-testing your current approach, identifying the highest-leverage gaps, and leaving you with a clear picture of where to focus next.

Best for: teams that need direction before committing to a larger effort

Full engagement

Deeper collaboration over a defined period with clear scope

We work closely with your team on a specific set of scoped challenges, such as: designing your launch model, rebuilding your operational processes, or aligning your finance and ops workflows.

Best for: teams that have identified the problem and are ready to address it

Embedded advisory

Ongoing access to our team on a recurring basis

We stay close to your business as it evolves. Our team brings a consistent expert perspective across transitions and growth moments. We provide expertise across a sustained set of decisions.

Best for: Companies navigating rapid growth or a major transition where you need experienced perspective

Executive testimonials

“I wish we had Hardfin when I got started. As we grew our business, systems were painful and data was a nightmare. Errors build up in ways that are hard to detect or understand until too late. Due diligence is impacted by problems from internal spreadsheets! Strategic leaders in hardware companies need a system like Hardfin early to prevent problems down the road.”

Rylan Hamilton

Founder & CEO, 6 River Systems

"Hardfin has the greatest breadth and depth I've seen in understanding the financial and operational realities of hardware-as-a-service. Their insights, resources and references have been instrumental to how we've built our business, and their support continues to add real value to our team."

James McKenna

Head of Finance, Meter

"Hardfin gives me a unified real-time representation of what assets we have, where they’re located, and where they are in their lifecycle. So I can easily report across leadership and the company with a clear and accurate register. Because this connects directly to billing and accounting, our finance team also has a full picture of what’s needed for business decisions."

Jeff Bell

Head of Manufacturing Operations, Third Wave Automation

"I've been in HaaS my whole career. The data and systems have always been a mess. Before Hardfin, I'd never seen software purpose-built to solve my problems. It's amazing! I can't believe they finally built the HaaS platform that the industry has been waiting for."

Steve Barsanti

VP Customer Operations, Rapid Robotics

"Hardfin knows every time a robot is exchanged. When assets were tracked on spreadsheets, there was miscommunication about movements. Maybe even no communication! Accounting cleanup was painful, and would have become impossible. So this is not only about existing activity; we’re talking future preventive measures."

Kevin Reich

Director of Finance, Fox Robotics

"As someone in the hardware space for 7+ years, I can say with confidence that Hardfin is doing something unique and difficult: designing software that truly reflects the needs of modern hardware companies. They understand the financial structure of the hardware industry, and the interplay between accounting and operations which is so crucial for success."

Alan Federman

SVP Finance, Canvas

"Zack and the entire Hardfin team have been truly outstanding to work with! Professional, responsive and very insightful in helping us develop our business model. A true partner focused on creating value and delivering lasting results. I couldn’t recommend them more!"

Chris White

VP Manufacturing and Product Operations, Artyc